Practical Logo Design Tips for Beginners

The logo of a company is the minimalist representation of its core competence. It should be concise, comprehensive and delivers the message perfectly about what the company and its services are about. As a logo designer, companies rely on your creative juices to build something phenomenal for them. So, if you are a logo designer, we’ve gathered here some tips and tricks to keep in mind when you work on making the logo.

Decide the Color Combo

For a company starting out or one looking to re-brand where you build from scratch, you have your entire color palette at your disposal. That in no way means you use all of it in logo design geelong. Pick two and at most three colors in your logo. Keep it simple and elegant. Make sure your logo stands out even when printed out in black and white.

One Size Fits All

Create your logo for multiple sizes since it will be used in a variety of places; from business cards to gigantic billboards, your logo should look perfect in all circumstances and all printed forms.

Stay 2D

As sophisticated as 3D designs look like, a 3D logo doesn’t add much value rather than making it look a bit too cluttered than needed. Keep your dimensions to 2 and it will work its magic nevertheless!

Don’t Overdo

You want the logo to seem simple yet deliver its message. Keep its orientation as standard as possible. Adding bevels, gradients, etc. everything that could limit the avenues in which your logo works out, is definitely not a good choice. Be creative and try to follow a minimalistic approach. Explore the trends in industry of the company you are working for. See concurring trends and you will find most logos actually are very simplistic in design and offer a lot of value as well.

Not so Photogenic


You might be inclined to import a picture and use it somewhere in your logo that you think works really well. It is generally not a good idea to include pictures in your logo. This sometimes causes you to compromise on quality. Try out your logo in a vector form to ensure it is re-sizable and reusable everywhere without a lost to quality. Having pictures in logos will be a hurdle here so better not to use them at all.

Negative Spaces

This is an interesting part of logo designing. You can use the spaces between texts on your logo to add more value to the logo itself. For instance, FedEx logo has a subtle rightward arrow that is made through the negative spaces. It is an innovative way of utilizing your negative spaces. Otherwise, they can be a bit problematic when the logo is used, for instance, on a darker or lighter background that the one it was originally intended for.

How To Market Your Online Business

How Can SEO Help

SEO is a new trend for most businesses today. SEO, or the Search Engine Optimisation, is the way of increasing website traffics with the use of carefully planned keywords and titles. The use of SEO is rampant nowadays because it has proven its effectiveness in increasing revenue of businesses.

Why SEO is important

SEO experts in New Zealand gathered to form SEO companies to help businesses in boosting their sales. Aside from this, SEO experts also promised to drive more traffic to a business’ website, that includes ranking and analytics.

SEO is important so as to meet the business’ expectations in terms of profitability and online exposure. SEO has been a great impact on a business’ success.

SEO Products/Services

SEO does not focus on effective keywords and titles alone, like what we usually think of SEO. SEO companies in New Zealand offer much more than that. These are companies that offer SEO services in New Zealand:

  • Search Engine Optimisation
  • Adwords Management
  • Web Copywriting
  • Reporting & CRO
  • Social Media Marketing

These services produce different kinds of results. When you choose a certain service, be sure that you already know what your business needs in order for you to get your expected outcome.

There is a great demand for SEO Specialists in New Zealand. With a great number of businesses who have never adapted to this new trend, surely, there’s a room for an SEO Specialist to extend their help. Here are the following in-demand SEO jobs in New Zealand:

In-house SEO

In-house and/or SEO agencies are composed of Directors of Search Marketing, Managers of Organic Search, SEO Leads, Campaign Managers, and SEO Specialists for links, content, and research. On an average, in-house SEO specialists are paid at a range of $45,000-$350,000, depending on the position and length of experience.

SEO Agencies

SEO agencies are composed of SEO Directors, a Search Marketing Consultants, Link

Builders, Content Writers, SEO Researchers, and Client Relations Coordinators. On an average, SEO agency employees are paid at a range of $35,000-$120,000 per year.

In-house SEO vs. SEO Agencies

There is a big difference in becoming whether an In-house SEO or an Agency SEO. In some cases, In-house SEO is more advantageous rather than SEO agencies, but there are also instances where going through an agency is more preferred over In-house SEO. Here is a clear comparison of the two options:


If you’re looking for someone who’s a call away, In-house SEO is the best. You would know that their goals are aligned with your business’ goals. Also, when speaking of branding, they will never have a hard time in doing such because all of their works and skills are solely focused on your business alone.


Looking for excellent skills? Then an SEO Agency is what you need. Since these SEO experts are working for other companies, their skills and knowledge on the job are enhanced. Therefore, you are ensured of the quality and the way they work.

Which one is right?

We cannot absolutely say that the former is better than the latter. A business should assess which of the choices seem to be more capable of doing the job, but with the least cost possible. Compare again the cost versus the benefit.

Why Use Payment Gateways

What to Note about Payment Gateways

A payment gateway is described as a form through which customers make payment through credit cards for online retailers, clicks and bricks, regular mortar and regular brick business and e-businesses. This type of payments is connected to local banks from where customers are able to access their money due to the connection between the bank itself and the respective website or mobile device of the user. This type of payment gateways is a compulsory process for anyone who wishes or carrying it. The payment details made by the customer reflects both on the bank account and the user website.

These categories of payment gateways play a vital in the online market towards ensuring satisfaction to both the customer and the owner of the business. Their main big role is authorizing the transaction made by the customer. Without this payment gateways, the perspective transaction can be regarded to be invalid. This makes the payment gateways to be of great benefit since they allow the payment information to be transferred from your respective website to the payment gateway page at a faster rate minimizing issues associated with hacking.

A correct payment gateway must keep the security of your details. This is necessary as it will reduce risks that can occur as result of unauthorized transactions from those who got access to your details. Choosing the correct type of payment will make an online business operator to satisfy customers in matters related to security and allowing them to make credit card payment easily.

What are the Uses of Payment Gateways?

Payment gateways have a number of uses in the online market as discussed below.

  1. Payment gateways are used to minimize errors by allowing customers to carry out the payment process themselves.
  2. Are used for offering 24/7/365 services with a website that is so secure.
  3. They are used for eliminating issues of making payments by use of credit cards for transaction declines.
  4. They are used for processing incentives found on level 3 for the purchase card and the GSA smart Pay card.
  5.  Are used by customers who do have a specific time of making bill payments. Payment gateways allow making a bill payment at a convenient time.
  6. They are used for giving customers an easy way of making their bill payment by simply integrating with the website payment key.
  7. They are used for those who want to carry out a secured transactions by either using their mobile devices or a computer.
  8. Are used by those who do not want their bank account details and credit card details to be handled by their employees. This is because payment gateways have improved data security.
  9. Payment gateways are used for the purpose of implementing payments made through online for e-commerce initiatives.
  10. They are used because of their ability to comply with PCI standards that are vital when it comes to data security.
  11. They have used also because the request for payment through an email link that demands an immediate action hence reducing paper work.
  12. The payment gateways are used also because of the carry out the payment transactions in a manner that is more secure and in a cloud-based atmosphere.
  13. Moreover, they are used because of their ability of interfacing with a secure and a cloud-based storage of the cardholder information for those customers who have multiple accounts.